Browse our latest collections

Christmas 2025

Christmas 2025

Wrap your little ones in festive magic with our hand-embroidered Christmas jumpers,...

wildflower collection

wildflower collection

Inspired by blooming meadows and childhood wonder, the wildflower collection features hand-embroidered...

Client Reviews

Absolutely love the sunflower wrap set. Design, quality, the speed of communication and delivery were absolutely outstanding.
Highly recommend 💛

Viktoria
April 2025

I am obsessed with the ruffle romper ♥️ It’s absolutely beautiful and the softest thing ever! 😍 Thank you so much for taking the time to craft this for my daughter's first birthday xx

Lynsey Bennett
October 2025

I had an amazing experience with this personalised clothing brand.❤️The quality is outstanding, incredibly soft. The embroidery is beautifully detailed and so well-crafted🥰
I absolutely loved the romper! It was perfect for Madison’s big day, and I couldn’t thank you enough. Everything was just perfect.❤️ Highly recommend to anyone looking for high-quality, personalised baby clothing xX

Dani Mahon
May 2025

About the Designer

Hi, I am Neha, the heart and hands behind Neha Varma Label. My journey began in childhood, watching my mother embroider with such patience and love. Those quiet moments, the rhythm, the colours and the textures coming to life in her hands, sparked a fascination that has stayed with me ever since.
That early inspiration led me to design school in India, where my first hand embroidered collection received the Best Embellished Award of the year. It was a small but meaningful reminder that I was meant to create with my hands.
Life took a beautiful turn when I moved to Ireland after getting married. Surrounded by so many adorable babies and inspired by the warmth of this country, I felt a strong pull to bring the art of embroidery into the world of babywear. I wanted to introduce the richness of handmade textures into pieces that offer comfort, sensory warmth and a level of artistry that machines simply cannot replicate.
What began as quiet embroidery in my living room soon became something much bigger. Families embraced the softness, the intention and the personal touch behind every piece. Their love and trust transformed a dream into a growing brand, one handcrafted garment at a time.
I work with natural materials, especially premium cotton knits, chosen for their breathability and gentle comfort for delicate baby skin. By designing with longevity in mind and embracing ethical sourcing and sustainable practices, Neha Varma Label ensures that every piece nurtures both the earth and the communities behind it.
Based in Dublin and creating for babies across the world, I remain endlessly grateful. Thank you for choosing pieces that are made by hand, made with care and made to be treasured.
Est. 2025

Crafted with love.