Hi, I am Neha, the founder, designer, and the creative heart behind Neha Varma Label. My journey into embroidery began in childhood, quietly observing my mother embroider with patience, precision, and grace. Those quiet moments, the rhythm, the colours and the textures coming to life in her hands, sparked a fascination that has stayed with me ever since.

That early inspiration led me to design school in India, where my first hand embroidered collection received the Best Embellished Award of the year. It was a meaningful reminder that creation through craft was my calling.

When life brought me to Ireland, surrounded by the warmth of families and the sweetness of little ones, I felt called to bring the richness of handmade embroidery into babywear. I wanted to introduce the handmade textures into pieces that offer comfort, sensory warmth and a level of artistry that machines simply cannot replicate.

What began as quiet embroidery in my living room soon became something much bigger. Families embraced the softness, the intention and the personal touch behind every piece. Their love and trust transformed a dream into a growing brand, one handcrafted garment at a time.

Every design is crafted with longevity in mind, embracing ethical sourcing and slow-made principles that nurtures both the earth and the communities behind it.

Based in Dublin and creating for babies across the world, I remain endlessly grateful. Thank you for choosing pieces that are made by hand, made with care and made to be treasured.

Est. 2025

Crafted with love